Who we are.

Insius is an spin-off from the University of Cologne and was founded in 2011 after three years of research in Web content analysis.
It is our mission to address information overload by developing methods to derive qualitative insights from the vast amount of ambient textual data.

The Insius team believes that a high speed of research must not be at the expense of quality. Therefore, we employ state-of-the-art technologies in order to collect, analyze, and evaluate critical online information. The innovative combination of various scientific processes enables us to provide products and services, which condense the information flood of the Internet to highly relevant, customized insights.

What we believe

The information and tools we provide help companies to reach well-founded decisions in the following fields:

  • Development of marketing strategies,
  • (Re-)calibration of brand image,
  • Detection of strong, favorable and unique consumer associations,
  • Strengthening customer loyalty.


André Lang Co-Founder

André Lang's expertise covers ten years of experience in management and product development. He was working successfully on the foundation of start-ups and on the development of scientific and technical software products. André Lang's software is used by the Federal Institute for Materials Research and Testing, the EADS TWD GmbH, the Lockheed Martin and the U.S. Navy Dahlgreen Division, as well as several other customers world-wide.


Prof. Dr. Franziska Völckner Department of Marketing and Brand Management, Cologne University.

Prof. Dr. Franziska Völckner is professor and Head of the Department of Marketing and Brand Management at Cologne University since 2007. As visiting scholar, she studied at the Australian Graduate School of Management, Sydney (2002, 2004, 2005), the University of Technology, Sydney (2008) and at Waikato Management School, New Zeeland (2009). Her focus in research comprises the fields of brand management, social media, as well as market and consumer research.

Prof. Dr. Detlef Schoder Department of Information Systems and Information Management, Cologne University.

Detlef Schoder is professor and Head of the Department of Information Systems and Information Management at Cologne University since 2003. He was working as a visiting scholar at Stanford University, the University of California and at MIT in Cambridge, USA. From 2001 to 2003, he held the chair for electronic business at the Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Vallendar. Furthermore, he gives counsel to the European Commission regarding research projects within the realms of "Information Society Technology (IST) Program".

Prof. Dr. Kai Fischbach Department of Information Systems in particular social networks, Bamberg University.

Kai Fischbach is professor and Head of the Department of Information Systems in particular social networks at the Bamberg University, Germany. He is also associate director of the Center for Applied Social Network Analysis (CASNA) in Cologne. His areas of expertise include the analysis of communication networks and the design of efficient information exchanges. Dr. Fischbach studied Mathematics and Social Science at the University of Siegen, Germany. From 2001 to 2003 he was research assistant at the Otto Beisheim Graduate School of Management (Germany), where he received his PhD. As visiting scholar, he undertook research at the University of Illinois, Urbana-Champaign, USA, and Sloan School of Management at the Massachusetts Institute of Technology, USA

Dr. Sonja Gensler Institute for Value-Based Marketing, Münster University.

Dr. Sonja Gensler works at the Institute for Value-Based Marketing at University of Münster, Germany. She studied and obtained a doctorate at Frankfurt University. Her dissertation discussed the modeling of heterogeneous consumer preferences. Later on, she became vice director at the e-finance lab for the cluster "Customer Management in a Multichannel Environment" in Frankfurt. She was working as a visiting scholar at Columbia Business School, New York. Before she took up the job as assistant at Groning University, Dr. Sonja Gensler worked as an assistant at VU University, Amsterdam.