Process: Highly customized analysis
Before starting a Product Network Analysis study, our first step is always a free pre-test in which we evaluate the feasibility of the Product Network Analysis study. When confirmed, our analysts draft a custom research design with respect to your objectives.
If necessary, available algorithms will be adjusted or new ones implemented in order to perfectly match your research design. Finally, relevant Web and social media data will be collected using our own crawler infrastructure.
When the preliminary results reveal a first glance at consumer perception regarding you or your competitors’ products or product category, a feedback meeting is held to agree on key aspects on which to further focus before final data filtering, analysis, and result presentation can take place.
By request you may subsequently get access to all raw and processed analysis data, thus making Product Network Analysis thoroughly comprehensible.