Process: highly customized analysis
The first stage of a Brand Network Analysis is the free pre-test, in which we evaluate the feasibility and reasonableness of a Brand Network Analysis study. Based on your individual preferences, our analysts then develop a customized research design with and for you.
If the resulting research design requires algorithmic adjustments and/or developments our software engineers develop additional modules to optimally map the research design. Using our own crawler infrastructure Web and social media data is then collected for you.
After that, our analysts work out a preliminary study of quantitative and qualitative information regarding how your focal brand was discussed online. These results are presented during a feedback session. From our experience this often results in new research and insight opportunities that are addressed in the following final analysis run.
If you like, you can have access to all raw and analysis data so the Brand Network Analysis is always verifiable and comprehensible.